Feature unit economics

AI Feature Profitability Calculator

Decide whether an AI feature should be bundled, metered, sold as an add-on, or redesigned.

Your scenario

Adjust the assumptions. Results update instantly.

Model

Eligible customers

users

Customers who can discover or purchase the feature.

Feature adoption

Share of eligible customers expected to use the feature.

Feature price per user

Monthly add-on revenue, or zero when bundled.

Retention or expansion value

Estimated monthly revenue benefit per adopting customer.

AI calls per adopter

calls

Monthly feature usage for one adopting customer.

Input tokens per call

tokens

Average prompt and context size.

Output tokens per call

tokens

Average generated response size.

Calls requiring human review

Percentage of feature calls reviewed or escalated.

Human cost per review

Loaded cost of one review or intervention.

Other cost per adopter

Storage, search, voice, support, or vendor cost each month.

Target feature margin

Minimum gross margin for the feature itself.

Methodology

How this calculator works

Calculate monthly AI, review, and third-party cost per adopting customer.

Combine direct add-on revenue with estimated retention or expansion value.

Measure feature contribution margin and recommend the minimum profitable price.

What makes this useful

It combines AI calls, human review, third-party tools, adoption, and incremental revenue in one feature P&L.

Frequently asked questions

Should an AI feature be bundled or sold separately?

Bundle it when the retention or conversion benefit covers usage cost across the whole plan. Meter or sell it separately when adoption and cost are concentrated.

How should human review be included?

Multiply the number of feature calls by the review rate and loaded cost per review. Even a small escalation rate can exceed model spend.

What is incremental feature value?

It is the estimated monthly revenue effect from better conversion, retention, expansion, or willingness to pay, allocated per adopting customer.

Continue your analysis

AI Credits Calculator

Price one AI credit and decide how many credits each plan should include.

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Power User Calculator

Find the exact power-user mix your current pricing can survive.

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Fallback Chain Calculator

Measure reliability cost across primary calls, retries, fallbacks, and failed tasks.

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AI Feature Profitability Calculator uses current model prices and your operating assumptions to estimate business impact. Treat the output as a planning model, then replace defaults with p50, p95, and p99 telemetry from your own product.